WE'RE HIRING! Ready to join our team and help make an impact?
BROWSE OPENINGS

Load Shifting

3D icon of an analog clock.

When we use electricity affects emissions

A 3D scene shows the word "Good" in giant letters over an EV charging at random times.
USE ELECTRICITY... WHENEVER
Emissions caused by an EV: 1.5 tonnes CO2/yr
A 3D scene shows the word "Great" in giant letters over an EV smart charging when electricity is cleaner.
... AT CLEANER TIMES
Emissions caused by an EV: 0.7 tonnes, 53% better

What is it?

Using electricity at different times can lead to vastly different results for the planet. Sometimes consuming electricity will cause coal- and gas-fired power plants to emit more CO2 and other harmful pollutants. At other times, demand can allow wind or solar farms to produce more clean electricity for the grid.

With a forecast of which times are which (called the marginal emissions rate), flexible devices like EVs and thermostats can be scheduled to pull electricity when they will cause less emissions and pollution. These subtle timing shifts can prevent a lot of harm without causing higher electricity bills or compromising comfort, a strategy we call automated emissions reduction or AER.

IF DEVICES WITH DEMAND FLEXIBILITY SHIFT TO THE RIGHT MOMENTS, IT RAMPS DOWN DIRTY POWER PLANTS, BOOSTS RENEWABLES GRID INTEGRATION, AND REDUCES EMISSIONS.

A 3D scene shows a residential house with a smart thermostat, solar+storage system, heat pump, and charging electric vehicle.

Why it matters

Load shifting to reduce emissions takes good climate solutions—like electric vehicles, smart thermostats, and energy storage—and makes them great. Shifting flexible electricity demand enables:
90%
UP TO 90% REDUCTION IN INDUCED EMISSIONS
20%
UP TO 20% REDUCTION IN RENEWABLE ENERGY CURTAILMENT

How it works

Any Internet-connected device that controls flexible electricity demand can harness load shifting: smart thermostats, heat pumps, EVs and EV charging infrastructure, battery energy storage systems, building energy management software, even laptop computers, cell phones, and refrigerators.

Shifting load to the right times can reduce emissions. WattTime was founded to answer the question, “watt” times do reduce emissions? We research and help raise awareness of techniques to answer that question, using what’s known as marginal emissions data. We also share these data via an API so device companies can know what times will reduce the most emissions. Today, device makers and software providers are using WattTime’s data to automatically time over 900 million devices to reduce emissions via AER.

AER can be designed to reduce as much emissions as possible without getting in the way of other goals, like cost and convenience. There’s no need for end users to ever have to feel a difference in how cool their home is. Their EVs are charged and ready to drive when they’re ready to go. But behind the scenes, they’ve seamlessly and automatically cut their emissions with the proverbial push of a button.
A graph shows the marginal emissions rate of the power grid, along with normal vs. smart charging.
Normal vs. Emissions-Optimized EV Smart Charging: The power grid's marginal emissions rate (dark line) varies overnight, while an EV is plugged in. Normal "whenever" charging starts right away, blind to the grid's emissions intensity at that time (grey area). AER-enabled charging waits until grid electricity is cleaner, preferentially choosing lower-emissions times (yellow area) while still recharging the battery by the end of the charge window (light blue area).

Partners who've done it

BrainBox AI logo
Enel X logo
Flexcharging logo
Google Nest logo
Microsoft logo
Toyota logo
Google and Nest are trademarks of Google LLC.

Impact stories

Get started

Ready to tap into the potential of load shifting and supercharge the emissions reductions possible via smart devices? We’re ready to help. Contact our team to get the conversation started.
CONTACT US >